Marketing Content Examples For B2B Businesses
The best marketing content resonates with customers on an emotional level. It offers fresh ideas and insights to help people to solve their problems.
If it's a compelling video presentation or an in-depth white paper, the most effective marketing content provides value for its audience and reaches its branding goals. Learn from these eight branded examples of content that are done right:.
Blog Posts
Blog posts are a popular type of marketing content that businesses use to share insights or thoughts on their website. They can be about any subject or question and are typically educational in the sense that they are educational in. They can include polls, audio, video, or images to make the content more interesting. This improves the on-page SEO (search engine optimization).
The process of creating blog posts that are high-quality begins with conducting market research to discover and confirm a few important facts about your target audience. Once you have an idea of your audience, you can begin brainstorming and writing.
Blog posts can be classified into a variety of categories, including how-tos, listicles and infographics. Writing these kinds of blog posts will ensure that your website has plenty of variety and offers the value your audience expects to find when they visit.
For instance, a "how-to" blog post can teach your readers the latest technique and help them solve a problem they're facing, which makes it an excellent piece of marketing content that will keep your audience engaged. A curated list is a type of blog post that makes use of various real-world examples to demonstrate a certain aspect. This kind of blog post can be used as a marketing tool to increase brand awareness and credibility.
Case Studies
Case studies may not be as exciting as a viral article, however they're one of the most powerful marketing tools you can design. They are a great way to showcase your the expertise of your company and establishing trust with potential customers. A good case study is about helping your audience solve an issue by demonstrating how your company's product or service has helped a customer resolve a similar issue.
You can utilize various formats of content to make your case studies more engaging, including videos and infographics. But be careful not to turn them into ads, as it will undermine the credibility of your brand. Focus on creating a resource that will encourage and motivate your readers.
You can also use case studies to display testimonials from customers and user-generated content. This builds trust and makes your site more credible. UGC is especially efficient when it's supported by data.
White Papers
White papers, unlike blogs and feature articles typically longer and offer more details and research. B2B businesses use them to show their thought leadership or provide unique perspectives to help readers make buying decisions, learn more in an industry, or resolve business issues.
They are an excellent tool for building trust among casual readers, and positioning companies as experts in their field. They also assist in moving potential customers through the sales funnel.
White papers come in a variety of types, but they are most effective when they are tailored to specific groups. This means that everything from the tone of voice to the distribution strategy should be designed to appeal to the ideal reader.
White papers usually share research findings, but it's easy for them to stray into the realm of theory without providing readers with practical examples. Backgrounders and papers on problem-solving should include some form of success stories to keep readers interested. Additionally, interactive designs are increasingly popular in white papers. They let the reader filter tables and charts to concentrate on only the information they are looking for. This makes it easier for the reader to understand and navigate through the sales funnel.
Videos
Videos are an excellent way to engage your audience. They're also a great tool for marketing in a lively and interactive way. seo article writing software to grab the attention of your audience and also presenting complex concepts with ease.
Tutorials, instructional videos and demonstrations are among the most well-known video types. These videos are created to help customers understand about your products and services, while also enhancing customer loyalty.
These videos are an excellent way to highlight your expertise in your field and can be utilized on social media, in blog posts, or as part of a sales pitch. These videos can be an excellent way to engage with your customers. Particularly, if they're relevant and relate to current events or cultural movements.
You can leverage testimonials to build confidence in your brand and entice new customers to sign up. You can ask your current clients to record their experience with your brand, or hop on Reddit and host an AMA (Ask Me Anything) session. You can create screen-shares as well as how-to videos that are titled in accordance with specific issues. If you own an e-commerce solution that helps small to mid-sized businesses run their online stores, title your video "How to Create Shopify Store". This will help you rank it in search engines.
Testimonials
Testimonials can also be used as a social proof tool to help people believe in an organization. They can be written or video format and are a fantastic way to increase sales and improve a business's online image.
Testimonial marketing content is effective because it is focused on the particular needs of each customer and how the product or service solved these issues. It also provides credibility to the business since it shows that others have tried the product and have found it useful.
If you choose to use testimonials, make sure to include a name, title and company as this will help to improve their credibility. Make the testimonials as personalized as you can by adding faces. This will also help in creating an emotional connection between the brand and its customer.
You can include testimonials to other pages on your website. Some businesses have a separate page for testimonials, but you can also add them to other pages. For example the case where a testimonial refers to a particular product it can be displayed on the product's checkout page. This will prevent a testimonials page being visited less often than other pages and will still offer the same social evidence.
Interactive Landing Pages
Utilizing interactive elements on landing pages can increase the engagement of visitors on average. This type of content will aid you in achieving your goal of converting visitors to leads. Rather than being a static website with a sign-up form, and other marketing content, interactive pages can offer an experience that is enjoyable for your audience.
In this interactive landing page for Mooala dairy-free milk, the company employs a playful approach to communicate its benefits and keep the user interested. The page includes an easy sign-up form that offers multiple options, which shortens the conversion process even more.
This interactive landing page created by TransferWise is another example. The first page uses real-world examples and social evidence to convince potential clients that the service will be worth it. The second screen allows users to fill out a simple form to get more information about the way the product works.
A landing page is a great way for B2B marketers to build an email list. You can offer a no-cost eBook, webinar, free trial or other content that will entice your customers into signing up in exchange for their contact details.
Headache Trackers
At the point of consideration at the time a customer has identified the issue and is seeking solutions, content should educate consumers about headache triggers and solutions. Infographics that offer information on headache causes or white papers that present exclusive research on headache cures are examples. White papers require users to share their email address in exchange for access which helps to establish trust and authority with prospective customers. Headache trackers, which are applications that allow users to monitor things like their intake of food and stress levels, could also be useful content for the consideration phase, Minen says. But, users should be cautious about making conclusions based on information from the tracking, she says. It might not be the true reflection of the triggers that cause headaches.